About Us
who we are
& what we do
& what we do
We specialize in brand storytelling through visual narratives that captivate audiences and capture your spirit without flattening it. We embrace authenticity and the core of your humanity, evoking profound emotions and a sense of belonging.
Our greatest joy is capturing honest moments and showing a world that often goes unnoticed. Drawing from our own diverse communities and rich cultures, we leverage our unique perspectives to enrich the stories we tell.
We are passionate about brand storytelling, emphasizing the fusion of aesthetic and creativity with concept development, artistic direction, strategy and execution.
Our greatest joy is capturing honest moments and showing a world that often goes unnoticed. Drawing from our own diverse communities and rich cultures, we leverage our unique perspectives to enrich the stories we tell.
We are passionate about brand storytelling, emphasizing the fusion of aesthetic and creativity with concept development, artistic direction, strategy and execution.
Our Forté
this is where we thrive
Creative Campaigns film / video / photography / stills Creative/Art Direction, Social Media Strategy, Activations, Local Events planning & organizing/experiential marketing Branding
Interests
not on the list?
don’t hesitate to reach out
don’t hesitate to reach out
Lifestyle / Sports / Fashion / Outdoors / Nature / Automotive & More
The Team
& our process
The Orijinal founding team is made up of childhood friends that found their way back to each other in adulthood through a shared passion of creating memorable, culturally relevant work that carries depth, emotion, and timelessness beyond endless scrolling and consumption. We ideate and create for the sake of making audiences feel lasting inspiration, motivation, nostalgia, wonder, awe and sometimes a laugh. Although we’ve made new friends along the way and grown in size, we still pride ourselves on moving quickly, carefully and daringly as a humble tight knit crew.
Our goal is simple: create meaningful experiences and relationships between brands & creatives we love and their audiences.
Our goal is simple: create meaningful experiences and relationships between brands & creatives we love and their audiences.
Karam Saleh
Creative Director & Designer
Karam is a first generation Palestinian-American Muslim raised in the Bay Area. A self-taught product designer, Karam has evolved into a multidisciplinary creative and leader driven by vision and soul. His diverse interests and influences span design, film, storytelling, fashion, culture and the people he meets in between.
Karam's boundless imagination, strong sense of purpose, and unique perspective fuel his passion, making him the dynamic, thoughtful creative he is today.
Karam's boundless imagination, strong sense of purpose, and unique perspective fuel his passion, making him the dynamic, thoughtful creative he is today.
Charlie Hang
Film & Photography
Charlie, a Vietnamese-American creative from the Bay Area, found his love as a self-taught photographer and videographer in middle school, later honing his skills in film school as the Fred English Scholarship recipient.
As both a multifaceted artist and technical wizard, he is driven by personal experiences and a deep appreciation for the individuality of those he captures. With a creative eye and an open heart, he crafts images that are both beautiful and deeply meaningful, reflecting the essence of his subjects.
As both a multifaceted artist and technical wizard, he is driven by personal experiences and a deep appreciation for the individuality of those he captures. With a creative eye and an open heart, he crafts images that are both beautiful and deeply meaningful, reflecting the essence of his subjects.
Darren Goh
Design & Photography
Darren is a graphic designer by trade but has experience in story boarding, directing and photography. Growing up in the Bay Area he is heavily influenced by early 2000-2010’s San Francisco skate and streetwear style and has a strong passion for automotive culture.
Oh and Darren loves a good pizza.
Oh and Darren loves a good pizza.
We love working with other creatives and often partner together on projects. If you’d like to make something cool with the Orijinal team, please